Brand Identity Intake | HiiFrequencyMedia

1 Contact & Logistics

Business / brand name*

Your name & role*

Email*

Phone

Website (if any)

Social handles

Who has final sign-off on the brand?

2 Your Business

What does your business do?*

The story — why & when did you start it?*

Mission & core values

What problem do you solve, and what makes you different?*

Industry / category*

Business stage*

Markets / geographic reach

Team size

3 Goals & Challenges

What are you hoping this branding project achieves?*

Why now? What prompted it?*

Short-term goal (next 12 months)

Long-term goal (3–5 years)

Biggest challenge the brand faces right now

How will you know this project succeeded?

4 Your Audience

Describe your ideal customer*

What need or pain point do you solve for them?*

Do you serve more than one audience? List them in priority order.

5 Positioning & Personality

How do people perceive you now — and how do you WANT to be perceived?*

The 2–3 key messages your brand must communicate

Describe your brand in 3 words*

Tone of voice

Where does your brand sit on each spectrum? Slide toward whichever feels truer.

PlayfulSerious

ModernClassic

MinimalExpressive

ApproachablePremium

UnderstatedBold

6 Competitors

Your main competitors (3–4, with links if handy)*

What sets you apart from them?

Competitor branding you admire — or want to avoid

7 Deliverables & Existing Assets

What do you need us to create?

Building from scratch or evolving an existing brand?*

Do you have existing brand assets?

What must be kept vs. what should change?

8 Look & Feel

Which visual directions feel right?

Colors you're drawn to

Colors to avoid

2–3 brands whose look you admire — and why*

Any styles or trends you strongly dislike

Link to a moodboard / Pinterest / examples

9 Budget, Timeline & Notes

Budget range*

Do you have a deadline / launch date?*

Tied to a specific event or launch?

One-time project or ongoing partnership?

Anything else we should know before we begin?

How did you hear about us?

We'll review everything and reach out within one business day to set up a strategy call.